About

Co-Founder & Creative Director, Synthesis Uzbekistan

The most awarded creative director in Uzbekistan. Over 15 years of building bold, culturally resonant campaigns for major brands across Central Asia.

Ranked #89 in the TOP 100 Creative Directors by The One Show (One Club, USA). The work behind that ranking also helped bring Uzbekistan to #24 in the global country creativity table.

Synthesis, the agency he co-founded, is the leading creative agency in Uzbekistan and the second largest in Central Asia. Agency of the Year at the Tashkent Advertising Festival three years in a row: 2023, 2024, 2025. Earlier years were spent leading creative teams at top regional agencies, on brands including Pepsi, Telegram, Beeline, Ishonch and Burger King.

Local insight carried by international craft. That is the whole method. Campaigns like Weight of Pain, Visible Bag, Charchamang and Odamlar nima deydi? speak in the language of the region while holding up at the world’s most demanding festivals.

More than 170 awards. A Cannes Lions shortlist. Gold and Silver at Spikes Asia. Gold and Silver at The One Show. Two Wood Pencils at D&AD. Metal at Epica, White Square, Baku Flames, PHNX, MAD Stars, AdBlackSea, Jolbors International and the Effie Awards.

Jury at Spikes Asia, Young Lions, MAD Stars, Effie Awards, White Square, AdBlackSea, Jolbors International, PHNX and the Tashkent Advertising Festival.